"Wake up and Smell the Coffee"(WSC) is a knowledge sharing and thought leadership event for Nigerian undergraduates. The goal is:

to prepare undergraduates for the constantly evolving modern workplace, equip them with knowledge of the 21st century global economy and to offer insights into relevant skill sets and an innovation driven mindset for shaping Africa’s future.

This Event is currently in its 5th edition, since 2008 and has risen to become a much anticipated and highly attended annual event on campuses especially for students about to graduate. The WSC Event adopts a unique approach of panel discussions, problem solving sessions, workplace simulation exercises, and mentoring sessions in the delivery of its Programme objectives.